We recognize that a dietary model based on animal agriculture is inherently flawed:
It causes unnecessary suffering for billions of animals, is devastating to the Earth’s ecosystems and is the root cause of ill health and disease for an increasingly large portion of our human family. We are committed to being part of the solution.
By demonstrating the viability of a delicious plant-based, healthier alternative in the fast-food restaurant format, we seek to expose millions of consumers to new cruelty free and environmentally sustainable choices.
America alone eats 50 billion (yes, billion) hamburgers each year. That’s enough hamburgers to circle our entire planet 32 times.
These hamburgers have some shocking hidden costs...
It takes 58 gallons of water and 41 sq ft of land to produce 1/4 lb of beef for a hamburger.
We often wonder what the world would look like if everyone chose to eat delicious plant-based alternatives which require substantially less resources to craft.*
*Source: Life Cycle Assessment: A detailed comparison between a plant-based and an animal-based protein source. September 14, 2018 by University of Michigan.
Don’t believe one burger can make an impact?
On average, Americans eat three hamburgers each week. If each of us switched just one of these beef burgers to a plant-based burger for a year, it would be like taking 12 million cars off the road for an entire year.
It doesn’t end with our food.
Our tables and booths are made from renewable bamboo instead of wood. our chairs are made from recycled waste and reclaimed wood fiber that’d typically be swept into the trash. Most of our takeout packaging is 100% compostable, made from plants, not petroleum.
We believe that this is The Future of Fast Food® and we hope you agree.